Publishing is an industry that is in news all the time. Everyone has been wondering about one aspect or the other about it—some have been saying that it is time to switch to the digital media and some have been stressing on the need to regulate the authenticity of a piece of news before it gets published. However, the print media has not dwindled either in terms of its production or otherwise, and this might just be the reason that you consider investing in a publishing house a viable business idea.
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If you are thinking about churning out physical copies, you need to lay stress on a lot of factors that should be clear to you. These factors would also determine the quality and the cost of the paper, which would also give you an idea of the profit margin since you would know the plant cost. Let us look at the factors that you need to consider:
- The Size: The size of the paper should depend on the kind of news you would like to focus on. Tabloids generally are of the size of the double-demy, but you could choose a size somewhat bigger than the crown size and smaller than the double demy, so that it looks neat and presentable.
- The Quality: The quality of the paper is an aspect that not many people want to focus on because it comes in the way of economy. But too poor a quality might put off readers who do not like stuff of poor quality and might take for granted that the quality of the news you produce is reflected in the quality of paper.
- The Stuff: You need to decide on the number of in-house people you need to keep so that you can run your paper smoothly. You can also consider hiring freelancers who would do your work on a timely basis. This has several advantages, and the most important one is that you would get domain specific news on your fingertips. Since your correspondent belongs to a specific area, you can reach the place quicker than your competitors and the authenticity of your news would certainly be greater than the others in the league.
If you are focused on publishing your news or blog online, you have to lay stress on the look of your portal that must look professional. There are a lot of portals out there that work brilliantly and there is no place for an amateur in this business. You need to take care of the technicalities as well, for instance, you need to make sure that the dpi of the texts and images do not drop below the optimum value, which can cause blurriness to the text.